Digipak Analysis

A digipak is a CD case that is typically made out of card instead of the plastic case that jewel cases have, they have several folding panels in square shapes, with spines down the sides and plastic holders for the disc's inside. Many people also get these confused with jewel cases which are the regular plastic cases which have 2 outside covers and 2 inside covers, whilst digipacks are typically card with many different panels to open up. I have chosen 3 different digipaks to analyse, 2 within my chosen genre which is Indie and another one which is pop/indie/rock. 

My first digipak is Twenty One Pilots-Blurry Face, I have chosen this as my out of genre digipak as although it is part of a different genre it has a similar style to my genre, the digipak itself to me does not look obvious to what genre it is due to the simplicity. My favourite part of the digipak is the colour scheme so that it is not distracting and to me looks like it focuses on the songs rather than the look of the packaging, the colour scheme also matches the genre as monochrome is popular within the indie genre. What I also like is the shapes, because it adds more texture to the presentation, it also makes me think perhaps each circle with the different pattern represents a song from the album. Also because Twenty One Pilots are not a pop band it is why they do not have a front image of themselves as it is not what their genre typically does, the indie genre is all about their music rather than their looks. The colour scheme carries on onto the CD but the shapes change to lines and sort of rectangles, the back cover also changes to just a monochrome scheme with only lines scratched on top of the sound track list, also what I am assuming is an imagine from the inside of the digipak the shape and colour scheme pattern carries on but with the shapes being smashed up, the texture is not shown and there is a lot more vibrancy going on which to me is like the outside is very simple and clear whilst the inside looks broken like it's vibes completely change as if to say the songs are a lot different than the digipak makes them look.

My second digipak is part of my chosen genre, the digipak is Arctic Monkeys-AM. I chose to analyse this digipak due to the similarity to the Twenty One Pilots digipak although it is a different genre. The colour scheme is very similar to the TOP digipak as the monochrome scheme carries on and even the shapes, however we can see the different between the genres as the indie digipak is black and white without anything else whilst TOP does have some redness to it which does make it go more into the pop/rock genre more. Therefore we can see how much one colour can change what sort of genre the digipak is. Another difference is that there is an image of the band whilst TOP does not have one. Also the size of the Arctic Monkeys logo is clear and big on the back of the album, compared to the TOP digipak which shows their logo on the front of their cover however in a smaller size, perhaps this is due to the fact AM have been around for longer than TOP. The heartbeat pattern on the front cover is again very simplistic, even more plain than TOP. There is no sort of texture in my opinion on this digipak as it looks very smooth to me personally however I can imagine some viewers to disagree due to the sharpness of the heartbeat.

My third chosen digipak is again a part of my chosen genre however this time I chose something slightly different to be able to compare it to the digipaks above. The digipak is Lana Del Rey's "Ultraviolence" album, I chose this due to the fact the inside of the digipak is the most different compared to the previous digipaks I have analysed. The front cover does again have the monochrome scheme which is part of the conventions for the indie genre. There is a change to this album as Lana Del Rey is shown on the front cover and instead of her name being on the front the name of the album is shown instead in big bold writing. Also compared to AM the image of the stars are in different places of the digipak and for the AM digipak the image is taken in a studio whilst LDR is shot at a location. I could not get the back cover for LDR's Ultraviolence however I can imagine her to have the sound track list to be on there like a typical digipak. I really like how the inside of her digipak is completely different compared to AM and TOP as it shows a different side to her style. The texture of the front cover looks very delicate and fragile however the inside of the digipak is the opposite as it looks more rough and dangerous.